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https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599742710016-O9S5UPA8CURIPY19WOWA/Untitled-6-18.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599742681081-6VZMG98J7D4BGA5CITUX/Untitled-6-19.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599742714671-T3ELIQPUHZ6AEOBA5GX1/Untitled-6-19.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/6f6d2929-67a3-457d-992c-808bb8c3b80b/multibrand+design+system.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/23c172ba-af7b-406c-83b1-3596bd547711/Screenshot+2025-09-06+at+10.46.52.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/88d55b5e-5dc6-43ed-9649-6b6a229c9d11/What+is+a+semanic+layer.png Work - Proposed Structure Based on our research, we devised a 3-tier token structure: https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/c54ce173-c3bf-4bad-b64e-9f2af7931948/Colours.png Work - Make it stand out ICIS Colour Palettes, Left: Cirium, Right. You can see that already there are big inconsistencies in how many colours each brand has and what they might be used for within a design system. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/57a1711f-3d11-4740-8682-1ee04c3f7c3d/reducing+complexity.png Work - Next steps Now that we have our three possible solutions set up within variables panels in their respective files, we will be handing these options over to our development squads for a Hackathon that will determine the efficiency gains and pitfalls of each from the code side. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/2ed11d7a-d1c2-49c6-994a-773e9f37ba71/Screenshot+2025-09-06+at+10.17.06.png Work - Introduction As a UX Visual Designer at ICIS, I am the primary caretaker and expander of our Nova Design System, an atomically structured system of more than 300 components that powers all the interfaces our 20-person UX team design and our development team build. ICIS is one of many companies under the umbrella of RELX, a FTSE-15 data and analytics company with over 35,000 employees across 40 countries. Each of the companies under the RELX umbrella has their own separate design system, UX team, and development squad. I led an exploration into the feasibility of harnessing Figma Variables to create a centralised design system to support multiple brands (or ideally, one day, all brands) under the RELX umbrella. We began simply, with just 3 basic components – buttons, checkboxes, and list items – from the ICIS and Cirium brands. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/658ff4e7-368a-4dae-92a2-24213d0e0c91/inconsistancies2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/7da40d09-1df6-4a9b-89b3-20e517fd5380/managing+complexity+2.png Work The variables panel for the ‘managing complexity’ solutions reveals all the alternate palettes we had to add to accommodate the inconsistencies. These palettes are intended for the specific components that break the alignment, and therefore are not as flexible or reusable as a true semantic layer aught to be. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/46047527-ad90-4ec6-b169-e1e5b0a8c3db/reducing+complexity+2.png Work The variables panel for the ‘reducing complexity’ solution shows how the two systems might be made more consistent, while retaining their unique colour palettes and typography hierarchies. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1438897500941-BF5C2MZ1HRNIM7FS7EB8/Self+Portrait1.jpg Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1540242835181-H92DGLN0VSS1BLGGQABX/Amloid_6-2018-02.png Work - Amloid - Social Media Images Amloid proudly brings 100 years of unwavering commitment to its founder’s vision: to create quality, affordable, and fun toys. Innovative design and exacting attention to detail continue to produce unique product lines that have delighted generations of children around the world. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599570743570-GOG9JTE7X35GO8YZXQ52/Screenshot+2020-09-08+at+14.11.41.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599573674968-QK8CVY6ER4HX9VG89096/cym%2B2.jpg Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599664484744-2LH21A5V0ZYPP7OWYE5F/Seoul+Map-01.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599742258507-WXJ81OTPCETOF93XLF9I/IMG_6853.JPG Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1540208860202-75LUVGSLXIE5BAQ00AT9/MarinaCityFinalEdits_Corbusier+-+WHITE.png Work - Le Corbusier - Villa Savoye Private commission, 2018 https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1605182609696-9COJRV1XBXNPWKYTVVOZ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1647534663736-P8EJTZYI0JNXCF8T6W67/Celltrition+Bag+Mocks+-+4+products+-+diagonal.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1647621427035-A4L5H324ZMG0JTMMEDOL/MUC+1.gif Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1647622864810-LSGSEQHAJ1JOUHB9JLDW/ii+GIF+2+Final.gif Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1438898863206-LHDTPL0EKJQQ8MYFP8PV/NudeFatMan.jpg Work - Figure drawing 30 minutes. Charcoal, 3x4' https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1648211109411-VM6272IKDXSRO2I4I1IE/PANTEE+ICON+GIF.gif Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1540242165728-KKV2YS9M272N0FCG3OY3/SibillaDrawings_Composite-01.png Work - Icons for Ebbio Tuscany Hand-illustrated icons for website and social media of Ebbio Tuscany, September 2018 https://www.instagram.com/ebbiotuscany/ https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1648566632916-XKXEGFLPVNIIU54PNJBB/AOD+Logo+Profile-01.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1666885875012-HSFBNO6NZMDP9AJVHIE6/image-asset.png Work - Full book design for It's About Time, August 2022 A collective art project conceived with fellow artists Heidi Langmead and Sophia la Mer and contributed to by 47 mainly London-based artists, poets, and writers – exploring the experience of being a woman but not a mother, and a human but not a parent. I designed the full book (117 pages) and I also contributed a painting. Find it on Instagram @itsabouttime_project https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1666953747973-5LC7VVIFB3G49U0QJROO/Square+Good+With+Demo+GIF.gif Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1719660966124-8EULYV7ICHYECNAEHU4K/Wines+From+Home-01.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1719674090294-I9OWJVPVU95PU47HUAY8/Geovane+Brand+book+for+portfolio-14.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1721150320378-O304C1YSJ3L933QR0L3H/sunflower.png Work https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/7d3b771e-965b-460b-b4cf-e09736dfd949/AtomicDesignAODolan.gif Work http://www.alexandradolan.com/about-1 daily 0.75 2022-10-28 https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/e5f79ab7-7cc7-4bdb-86f5-bddefb42e534/Alexandra+Dolan+CV+-+C.png About - ABOUT I am a London-based multidisciplinary artist + designer with 9 years of professional experience - a polite way of saying that I have been scribbling over every scrap of paper I can get my hands on since I could hold a crayon, but people started paying me for it approximately 9 years ago. I have long been fascinated by visual identity formation - how meaning and cultural connotation can change at the slightest tweak to a shape or a colour. This obsession led me into classical fine arts training, where I deconstructed the world into oil on canvas. It also led me to Oxford University, where my research focussed on the evolution of aesthetics - why tastes change and how visual identities are rooted and built. Today I work as something of a one woman show, doing everything from building + launching brands and designing interfaces / animations / packaging / books / digital advertising campaigns / etc - down to drawing illustrations and the odd oil painting commission. I love variety and I thrive on intricacy, be it a meticulous hand-drawn animation or a deliciously detailed infographic. I live for the challenge of communicating complex concepts as simply as possible. https://images.squarespace-cdn.com/content/v1/55c2baffe4b019cf1db39873/1599050016986-WFZGX62DJPBNILXG8ZDZ/Self+Portrait.jpg About