ABOUT
I am a product designer and multidisciplinary artist with 13 years of professional experience (which is one way of saying that I have been scribbling over every scrap of paper I can get my hands on since I could hold a crayon, but people started paying me for it approximately 13 years ago.)
I have long been fascinated by visual identity formation - how meaning and cultural connotation can change at the slightest tweak to a shape or a colour. This led me into classical fine arts training, where I deconstructed the world into oil on canvas. It also led me to Oxford University, where my research focussed on the evolution of aesthetics - why tastes change and how visual identities are rooted and built.
Today I work as something of a one woman show with a focus on end-to-end product design - from brand design and building custom design systems to designing experiences across web and mobile to implementation via Claude Code. I am also an animator, illustrator, a packaging designer and book designer. I run digital advertising campaigns, throw clay pots, sew clothes and even take on the odd oil painting commission. I thrive on intricacy, be it a meticulous hand-drawn animation or a deliciously detailed infographic, and live for the challenge of communicating complex concepts as simply as possible.